Friday, March 20, 2009

The Great Ad Campain of 1989



Many times over the last few years I have wondered if anyone had a copy of the above photo. If you aren't aware, Rod Pedersen, who has been the president of my fan club for a number of years, posted it on his blog. Yes, that is the same Rod Pedersen who is the radio voice of the Regina Pats and, I think, the interim GM of the Saskatchewan Roughriders.
Thanks to Rod, I now have a copy, and my wife and son have had a good chuckle. Me? I laughed out loud.
Here's the story . . .
OK. It wasn't an ad campaign. It was a one-shot deal. A gal named Ruth -- it was 20 years ago; sorry, I can't remember her last name -- was in promotions at CKCK Radio in Regina which, at the time, was down the hall from The Leader-Post. CKRM had had the right to the Pats' broadcasts for a long time, but CKCK Radio had them now. And Ruth thought it would be a fine idea if Peter Loubardias, who was handling the play-by-play, and his colour analyst (uhh, that would be me) posed for an ad that could be used in print publications like the newspaper and game programs.
I seem to recall telling her that it was a great idea and would certainly be an attention grabber. Peter? Not so much. (If memory serves, a guy named Roger Millions was whispering in Ruth's ear through all of this, telling her what a great idea it was.)
Anyway, we did the shot in the shower off the Pats' dressing room. Some of the players helped out. The water was turned on nice and hot to create the steamy background. We donned towels and away we went.
And, yes, I have to say it is effective even today, some 20 years later (even if my first name is spelled incorrectly). Now let's see Rod Pedersen or Regan Bartel or any other WHL radio voice top that.
And . . . can you name the two players in the background of the photo?

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