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The Prince George Cougars, having lost a big chunk of change over the past three seasons, have moved to a new ticket-pricing system. As Ted Clarke of the Prince George Citizen writes: “The team has dropped age-based pricing and will instead sell tickets based on where the seats are located in the arena.”
Greg Pocock, the franchise’s president, told Clarke:
"We've lost $2.3 million in three years and we can't continue to provide the players with the experience they're getting, that they've earned and deserve, and lose that kind of money. It's not sustainable.
“Projecting forward, this will put us up in the middle of the league in our pricing structure and it should encourage more people to come out and enjoy Cougars hockey.”
Here’s how Clarke explained the new pricing system:
“The team has set up four tiers of ticket-pricing for season memberships. A premium centre ice red ticket in the two main sections of the arena which starts a few seats shy of each goal line on either side will cost $728. The next most expensive tickets ($576) are in the blue section to the sides and behind the goal in what will be the Cougars' attacking end for the first and third periods.
“Seats in the white section, which will be to the sides and behind the goal the Cougars will defend for two periods, are priced at $420. The cheapest seats ($252 for a full 36-game season) are in the green section and will be in the first four rows in either end. Based on a 36-game schedule, the per-game ticket cost is $20.20 (red), $16 (blue), $11.67 (white) and $7 (green).”
Clarke’s complete story is right here.
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Please read the article about Brent Peterson. Doesn't deserve his lot in life but never gives in and always positive. Amazing man— Ray Ferraro (@rayferrarotsn) May 27, 2017
Back in the day, Brent Peterson was a player (1974-78) with the Edmonton Oil Kings/Portland Winterhawks and a coach (1991-98) with Portland. He was the Winterhawks’ head coach when they won the 1998 Memorial Cup. . . . These days, he’s getting ready for the Stanley Cup final as a radio analyst on the Nashville Predators’ radio crew. Peterson, 59, has been with the Predators since Day 1, so you know how much this means to him. He was on the coaching staff until Parkinson’s disease made that untenable. . . . Allan Maki of The Globe and Mail has more on Peterson’s story right here.
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Nathan Lieuwen played in the WHL for seasons (2008-12) in the WHL, all of them tending goal for the Kootenay Ice. He’s 25 years of age now and has chosen to retire from hockey. He got into seven NHL games during his career, all of them with the Buffalo Sabres, but he got run over in the last one and ended up with a concussion, one that has had an impact on his vision. . . . Elliotte Friedman of Hockey Night in Canada has more in his 30 Thoughts and it’s all right here.
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